Auckland campaign targets Australians
Auckland features in a $1.2 million, 100% Pure You marketing campaign launched yesterday by Tourism New Zealand and
ATEED. The Auckland RTO’s Manager Tourism Jason Hill says the six-week campaign aims to drive an increase in holiday visitors and encourage people to stay longer and do more in the Auckland region.
In a re-run of a similar campaign in April and May, Auckland’s attractions will feature in a TV commercial aired on Australia’s
east coast, supported by cinema advertising, a strong online promotion and Aucklandspecific deals to help convert awareness into bookings.